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COURSE CREATORS • COACHES • CONSULTANTS • BUSINESS OWNERS

Turn ideas into income
and get paid — every day.

Take your business to the next level with a step-by-step process to create a system that pays you every day.

(Here’s how I did it).

The Idea to Income System


We’ll teach you how to transform ideas into income with an eight-step system, detailing how to create your first (or next) winning digital product. How many times have you said these to yourself?
  • “I’ve got no predictable way to automatically bring in income.”
  • “I only get paid for the time I spend working, and don’t know how to change that.”
  • “Ends are meeting, but just barely.”
  • “What is passive income and how do I get in on it?!”

The Content Machine creates opportunities where your content predictably pulls in dream clients who already know, like, and trust you. And at the same time, you're spending less time creating content and more time building your business

We’re gonna go ahead and guess … Yes, that’s you.

Many marketing gurus will offer unhelpful advice about using content to generate revenue (you know, the ones who say “Just add value!” or “Give your best stuff away for free!”).

We take a different approach, teaching you how to strategically and methodically transform your ideas to income.

What does that mean? Transforming ideas to income means using your expertise to create a digital product that you’ll launch to an audience that’s hungry for what you know, while stacking recurring payments.

That means you’ll get paid — every day.

How? Our proven system walks you through every step of transforming your idea to income, from targeting the right audience to growing your business, and everything in between.

By the end of this process, you’ll have created a digital product that provides valuable and useful content to your audience, while generating recurring income and growing your business, all at the same time.

And it only costs $17.

What is MINI WORKSHOP MAGIC®?

Most marketing gurus tell you to publish tons of free content, build complicated sales funnels, make huge promises about your offer, and hope that you can convince a small % of people to buy.


With our workshop model, we completely “flip the script.” Instead of free content & big promises, the first thing we do is sell a super-duper simple workshop.


These short virtual workshops help people get a small win right away! And at the same time these workshops make money, fill our email list with buyers (not freebie-seekers), and warm people up for our bigger offers.


MINI WORKSHOP MAGIC® is a step-by-step roadmap for creating your own successful paid workshop — and it's just $17.

Access Now
For Just

$17 USD

Regular price: $27 usd

SIGN UP NOW AND GET INSTANT ACCESS

Say goodbye to

Stressful launches

Stressful launches

Endless free content

Complicated funnels

Cold emails or dms

Long sales calls

Half-finished courses

Begging for testimonials

Sleezy-feeling anything

and say hello to using a Mini Workshop to

Bring in sales

No need to publish months of free content or put together a 30-day launch sequence — it’s easy for people to say yes to a low-ticket workshop!

Build instant trust

Your attendees will be lifelong fans after they get a small win at your workshop (cue: referrals, testimonials, social media shoutouts, etc.)

Fill your bigger offer

A workshop is the perfect “entry point” to get people ready to invest in bigger offers like courses, memberships, services, and coaching

GET INSTANT ACCESS FOR JUST $17

Online businesses all over the world are using Mini Workshops to make money, fill their email lists with buyers, and warm people up for their bigger offers

And this isn’t just for B2B business owners. Our customers have successfully launched Mini Workshops in hundreds of niches

Public speaking

Nomadic living

Pinterest ads

Cake decorating

Minimalism

Human Design

Email marketing

Parenting

Tax planning

Podcasting

Food photography

Healthy sleep habits

Graphic design

Football coaching

Event facilitation

Video editing

Adrenal fatigue

Language learning

Software skills

Furniture rehabilitation

...and many more!

Ready to get more people into your work — without being in “marketer mode” or “selling mode” all day long?

 

GET INSTANT ACCESS FOR JUST $17

With our Idea to Income system, we’ll show you exactly how to:

1

Target: Define your niche buyer. Who’s the specific person, and what’s their desired outcome?

 

2 

Build: Create useful and usable digital content that the end user finds valuable.

 

3 

Protect: Deliver your product in a consumable way for the end user.

4 

Work: Build your launch list and identify the best channels to launch your digital product.

5 

Promote: Grow your sign-up numbers with various ways to promote.

6 

Launch: Create your digital product and deliver the goods —- All killer, no filler!

7 

Maximize: The fortune is in the follow-up. This is where you’ll maximize the success of your digital product.

8 

Grow: Use both paid and organic tactics to keep sales flowing.

And you’ll also get these time-saving bonuses to help you create your own workshop in record time

BONUS #1

Best-Selling Workshop Topic Cheat Sheet

Get the exact prompts we’ve used to help hundreds of private clients brainstorm the right workshop for their business model & specific niche.
BONUS #2

The Instant Pre-Sell Guide (+ templates)

Start building a waitlist for your workshop within a couple hours! Just steal our proven pre-sell process & follow the fill-in-the-blank templates.
BONUS #3

7-Day Step-By-Step Launch Checklist

Keep your workshop launch simple, low-key, and chaos-free with this in-depth checklist — packed with insights from 20+ profitable launches.
BONUS #4

Fill-In-The-Blank Workshop Content Outline

Reverse engineer a super powerful & super helpful workshop presentation with this section-by-section outline (includes prompts, timestamps, and more).

That's everything you need to be celebrating Mini Workshop ticket sales by the end of the week

 

GET INSTANT ACCESS FOR JUST $17
AVAILABLE FOR INSTANT ACCESS

MINI WORKSHOP MAGIC®

The Rinse-And-Repeat Roadmap for Launching Your Own Successful Mini Workshop

What's included...

 

Mini Workshop Magic training

Best-Selling Workshop Topic Cheat Sheet

The Instant Pre-Sell Guide (+ templates)

7-Day Step-By-Step Launch Checklist

Fill-In-The-Blank Workshop Content Outline

Get A Clean Recording (Zoom Setup Guide)

 

...all for just $17 today

(Regular price: $27)

SIGNUP NOW AND GET INSTANT ACCESS

WARNING!

This method isn’t designed for internet gurus, jet-setting social media influencers, or coaches who coach coaches on how to coach coaches

Building, launching, and selling your digital product may feel uncomfortable, but we’re going to push you to do it anyway.

Before you invest in this course, you should know that this is not a silver bullet — you’ll need to work hard, and you’ll need to show up every day.

But at the end of it all, you’ll have a step-by-step process to create a system that pays you every day and completely transforms your business.

We’ve seen firsthand how creating a digital product can transform your business and your life.

(Walk with me down memory lane to learn how I grew my business to the success that it is today).

From the desk of Justin Wise (just kidding, I'm at a coffee shop sipping on a latte as I write this)

We’ve seen firsthand how creating a digital product can transform your business and your life.

(Walk with me down memory lane to learn how I grew my business to the success that it is today).

Have you ever felt desperate to make your idea work?

If you’re anything like me, the answer is yes.

About 15 years ago, as a new father, I realized that I was falling short as a husband and a dad. I knew my wife had a dream of staying home to raise our children, but there we were with our firstborn, and I was at a job making just 30k a year.

My wife on the other hand was making nearly double that, which meant that, unless something changed, she would have to keep working to support our growing family.

It meant that she couldn’t have her dream, that we couldn’t have our dream.

It meant that something needed to change.

Now, I want you to picture a point in your life where you feel this familiar, deep sense of desperation. A moment where, in order to reach whatever ultimate goal you set for yourself, you knew that you had to make a monumental shift in your life to get there.

For me, that moment of realization came when a friend asked me a question that would give me the motivation to get off the couch:

“Do you want your next six months to look like your last six months?”

(Think about that for a second before reading on).

For some added context, I had met every expectation set by the outside world. I listened to the guidance from those around me, and ignored what I wanted for myself.

I was living my life by default, instead of by design.

Which led me to graduating from a fancy seminary and becoming a pastor in a church, doing everything young pastors are supposed to do.

But I was over the moon!

I’d made enough to cover 3 months of rent. All with a single little workshop.

Little did I know, that was just the beginning…

After the workshop, I got email after email from parents — asking if they could hire me to tutor their kid, help them with other writing skills, or consult them on the college application process. 

I wasn’t pushing or promoting anything. I didn’t even have a real “service” to offer. But the workshop had created so much trust that they were LOOKING for ways to keep paying me.

Even months later, I was still getting requests on a regular basis! 

I was also tasked with establishing an online presence for our church. Now, keep in mind that in 2006, having social media, a working website, and email marketing — for a church, no less — was virtually unheard of.

It all performed decently and people started to take notice of the skills I had developed.

I started getting calls and emails from other churches, organizations, and eventually businesses. It was a trickle at first, but they all began asking the same questions:

  • “That digital marketing you’re doing, how do you do it?”
  • “Can you teach us how to do it?”
  • “Can you do it for us?”

I began getting invitations to do consulting and public speaking at conferences. As the consulting gigs were coming in, I realized: Wow, people will pay me to teach them what I know.

Before I knew it, I was making the same amount of money consulting (my side gig), as I was making during my day job at the church. The opportunities were seemingly endless.

But it wasn’t sustainable. I had a family and two jobs, and I was running out of hours in the day.

Something had to change.

Once I got desperate enough, I paid a coach $10,000 (on a $30,000 salary, mind you) to teach me everything he knew about creating and launching digital products.

A digital product was my ticket; by distilling all of the digital marketing knowledge I had acquired over the years and downloading it into an infinitely scalable product, I was able to create, sell and deliver 24 hours a day, seven days a week.

With that came my first digital marketing course.

I created content that resonated with my audience, sent an announcement to my email list, and …

Holy crap … it worked. 

⮕I had 100+ students register for the course within 90 days.
⮕I made in a month what I was making annually (yep, you read that right).
⮕My mentors became my peers and friends.
⮕I had more opportunities than I knew what to do with.
⮕Best of all: my wife retired and raised our children, just as we had dreamed.

Now, I ask you the same transformative question my friend asked me:

“Do you want your next six months to look like your last six months?”

This was when I finally “got hooked” on workshops.

I quit doing all the other marketing things.

No more free trainings.

No more lead magnets.

No more huge “how to…” posts.

No more sales calls.

No more group spamming.

No more free email courses. 

I started hosting a live workshop almost every month. Usually I’d pick a topic based on questions I was getting from real-life clients. Sometimes I’d post a poll!

My business changed overnight.

I went from spending 20 hours a week on marketing to spending less than 2 hours a week on marketing. (All I had to do was talk about my upcoming workshop a few times!)

I stopped missing client deadlines & working till midnight.

I didn’t have to take nerve-wracking sales calls anymore.

I was able to raise my rates — because my workshops created so much trust, buy-in, and authority. People were signing up for $3k/month retainers without batting an eye.

I was finally able to travel with my husband without lugging my computer & a bunch of client projects along.

And I got to host fun workshops all the time!

In fact, I’d probably still be teaching copywriting workshops & writing for clients if I hadn’t connected with my now-business partner Justin in 2020… 

Let me catch you up on his side of the story.

In his previous company, he spent years teaching and facilitating 50+ in-person workshops. The kind where you'd rent a fancy studio, spend $20k on A/V equipment, and attendees would fly in from all over the world.

But he walked away from that company in 2019, to move back to Canada and spend more time with family. (He and his wife Michelle have two kiddos, and all their grandparents, aunts, uncles, etc. are in the Toronto area.)

He knew it was the right decision. Even though it meant starting over and building a business from scratch. 

And after years of running high-production, high-intensity, high-overhead workshops…he was ready for something different.

He still loved workshops.

But he wanted more simplicity, more flexibility, and more freedom.

So he took his background in video production, sales, and speaking…and wrapped it into a super-streamlined 60-minute training.

It was called Click Go Live, and it was a $37 workshop that helped business owners get more clients with simple live videos.

He didn’t have an online audience at the time.

So he sold the first 50 tickets by doing a handful of casual interviews on friends’ podcasts, Facebook groups, and YouTube channels.

Then, he took that cash and put it towards ads.

Seven months later, he’d sold 2900 tickets. 

In case you don't have a calculator handy...

Just like me, though, he found that the real magic happened AFTER the workshop.

Thanks to a couple simple upsells, add-ons, and back-end invitations, he earned over $500k in just 7 months.

From one workshop.

He actually launched two other workshops (in different verticals) in the same timeframe and saw similar results.

He still didn’t have a big email list, a complicated sales funnel, or a fancy high-ticket program.

But it didn’t matter. 

People were buying his workshops, connecting with his work, and 100% ready to spend $2k+ on a simple consulting call or video audit.

Neither of us could escape the evidence…

Mini Workshops create sales, connections, and client relationships faster than anything we’ve ever done.

And that’s what we bonded over in 2020!

We’d met once before — at a random mastermind event in Newport Beach, California, in 2019.

And we reconnected in 2020 when Justin offered to help me figure out my Kajabi account. (‘Cause I have less than zero tech skills.)

That’s when we realized that we were doing almost the exact same thing with workshops.

Even though we had different niches and different backgrounds… 

We were both using simple paid workshops to make money, avoid the “free content hamster wheel,” and build an audience of buyers.

We’d also both been fielding questions about workshops for MONTHS.

So we decided to give in and create a workshop about workshops. ;)

That’s how Mini Workshop Magic was born.

We wanted to give people a simple roadmap for exactly how we’ve used workshops to make money, get clients, and build really sustainable businesses. 

We didn’t have huge plans for it at the time. Honestly, we just wanted to show people that you don’t have to spend 10+ hours a week on free content or sales calls!

You can create a quick 60-minute training…charge anywhere from $5 to $200 for it…and use that single training to get clients and build a super engaged list. 

So anyway, Mini Workshop Magic started as a “little side project,” but it’s become so much more. 

Turns out we’re not the only ones that want to get off the “free content hamster wheel” and find a simpler way to help people & make money!

Since releasing the first version of Mini Workshop Magic in 2020… 

We’ve sold 10,000 workshop tickets together. (including Mini Workshop Magic and several other workshops we’ve created as partners).

We’ve sold out memberships & masterminds through our workshops.

We’ve built a list of engaged buyers that love what we do.

We’ve grown a multi-million dollar business without ever spending more than 2 hours a week on “free content.” 

But those aren’t the stats that matter. (We’re really just sharing them here so you can see the real power of a paid workshop.)

What really matters is that…

We’ve helped THOUSANDS of business owners launch workshops that give them more income & more freedom. 

We’ve helped a bunch of really awesome workshop creators — dog trainers in South Africa, and mindfulness teachers in Germany, bakers in Austria, and digital marketers in Peru.

We’ve helped busy business owners spend less time  on marketing and selling — and more time doing the stuff they actually love (or being totally offline).

And we’d love to help you!

We've helped thousands of business owners sell tens of thousands of Mini Workshop tickets. Are you next?

GET INSTANT ACCESS FOR JUST $17
AVAILABLE FOR INSTANT ACCESS

MINI WORKSHOP MAGIC®

The Rinse-And-Repeat Roadmap for Launching Your Own Successful Mini Workshop

What's included...

 

Mini Workshop Magic training

Best-Selling Workshop Topic Cheat Sheet

The Instant Pre-Sell Guide (+ templates)

7-Day Step-By-Step Launch Checklist

Fill-In-The-Blank Workshop Content Outline

Get A Clean Recording (Zoom Setup Guide)

 

...all for just $17 today

(Regular price: $27)

SIGN UP NOW AND GET INSTANT ACCESS

We know … sometimes it’s weird to buy things from strangers online.

So we’ve set up a 30-day, no questions asked, money-back guarantee.

If you sign up for the Idea to Income course and don’t feel it meets your expectations, just shoot us an email within 30 days of purchase for a full refund.

But, with just TWO refund requests over the past 10 years of teaching this system, we think this is all gonna work out great.

Got one last question? No problem!

GET INSTANT ACCESS FOR JUST $17
AVAILABLE FOR INSTANT ACCESS

MINI WORKSHOP MAGIC®

The Rinse-And-Repeat Roadmap for Launching Your Own Successful Mini Workshop

What's included...

 

Mini Workshop Magic training

Best-Selling Workshop Topic Cheat Sheet

The Instant Pre-Sell Guide (+ templates)

7-Day Step-By-Step Launch Checklist

Fill-In-The-Blank Workshop Content Outline

Get A Clean Recording (Zoom Setup Guide)

 

...all for just $17 today

(Regular price: $27)

SIGN UP NOW AND GET INSTANT ACCESS